Northern Line Tattoo Studio

1) Cookie categories 🍪

Our website uses cookies and similar technologies. We group them into three categories. Essential cookies are always active because the site cannot function properly without them. Analytics and marketing cookies are optional and are only activated after you consent.

Essential cookies

Always on

Purpose: core site functionality, security, and session management.

Examples

session_id, csrf_token, cookie_consent_status

Consent required: No.

Retention: session duration or up to 12 months for preference storage.

Analytics cookies

Optional

Purpose: measuring traffic, user behavior, and site performance.

Tool

Google Analytics 4

Examples

_ga, _ga_XXXXXXX, _gid, _gat

Consent required: Yes. Activated only after you accept.

Retention: up to 14 months.

Marketing / advertising cookies

Optional

Purpose: remarketing, personalized ad delivery, and conversion tracking.

Consent required: Yes. Activated only after you accept.

Retention: up to 540 days (Google Ads default).

Includes

Cookies, tracking pixels, device identifiers, and conversion event tags.

Cookie preference management

Use the footer link labeled Manage cookie preferences to open the cookie preferences panel where you can accept or reject each category independently.

Read Cookie Policy

2) Marketing cookies: required disclosures 📣

If you consent to marketing and advertising cookies, we may use technologies to deliver and measure ads. The statements below explain how third-party advertising works on this site.

Required statements

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

We use the following tracking technologies on this website:

Cookies (first-party and third-party)
Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
Device identifiers (browser fingerprint, IP address)
Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Advertising and analytics technologies active on this site:

Google Ads (gtag.js / Google Tag Manager)
Google Analytics 4
Google Remarketing Tag
Meta Pixel (Facebook / Instagram)

You may opt out of personalized advertising at any time:

Google Ads Settings: https://adssettings.google.com
Your Online Choices (EU): https://www.youronlinechoices.eu
Network Advertising Initiative: https://optout.networkadvertising.org
Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely; you will continue to see non-personalized advertisements.

3) Consent requirements ✅

Our consent banner offers three options: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies are not activated until you choose to accept them. Your cookie choice is stored in localStorage for 12 months.

Consent statement

By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA / UK users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of consent

You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4) Data Sharing with Advertising Partners 🔁

We share certain data with advertising partners for campaign delivery and measurement. We do not sell personal data.

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC

cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
Meta Platforms, Inc.

pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5) Lead Forms and Contact Requests ✉️

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Practical note

Please do not include sensitive medical details in website forms. If you have health-related concerns about tattooing or piercing, consult a licensed healthcare professional.

6) Google Services and Advertising 🔎

This website uses the following Google services:

Google Analytics 4

Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking

Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing

Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager

Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7) Meta Advertising Services 📱

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

Page views and time on site
Specific conversion events (form submissions, purchases)
Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8) Prohibited content self-declaration 🛡️

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9) Landing page integrity statement 🎯

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10) Children's privacy 👶

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11) International data transfers 🌍

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

Canada note

If you are located in Canada, your information may still be processed by service providers that operate globally. We use reputable providers and limit data access to what is needed for the purposes described in this policy.

12) User rights (GDPR Articles 15-22) 🧾

If you are located in the EEA or UK, you have the following rights:

Access (Art. 15): request a copy of data we hold about you
Rectification (Art. 16): correct inaccurate or incomplete data
Erasure (Art. 17): request deletion ('right to be forgotten')
Restriction (Art. 18): limit how we process your data
Portability (Art. 20): receive your data in a structured, machine-readable format
Objection (Art. 21): object to processing based on legitimate interest
Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

EU users: https://edpb.europa.eu
UK users: https://ico.org.uk

13) What data we collect 📋

Depending on your interactions with the site and your cookie choices, we may collect the following categories of data.

Full name
Email address
Phone number
IP address
Browser type and version
Device type and operating system
Cookies and tracking identifiers
Usage data (pages visited, time on site, click paths)
Form submission content
Conversion events (form submits, calls, purchases)

14) Legal basis for processing (GDPR Art. 6) ⚖️

Contact form data

consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
Analytics data

consent (Art. 6.1.a)
Marketing/remarketing data

consent (Art. 6.1.a)
Security and fraud prevention

legitimate interest (Art. 6.1.f)

15) Retention periods ⏳

Contact form submissions

2 years

Analytics data (GA4)

14 months

Marketing cookies (Google Ads)

up to 540 days

Email communications

duration of relationship plus 1 year

Server logs

90 days

Cookie consent records

3 years (audit requirement)

Questions about privacy

Contact us about your data

If you have questions about this policy, your cookie choices, or a request to access, correct, or delete information, contact the studio using the details below.

Clear response process
Identity verification where needed
Consent controls in the footer
Plain-language disclosures

Privacy contact

401 Richmond St W, Suite 240, Toronto, ON M5V 3A8, Canada

+1 416 673 9842

[email protected]

Go to contact page Read Terms of Service

For cookie controls, use Manage cookie preferences in the footer.